Thursday, December 8, 2016

A Seat on the National Pork Board


The application arrived quietly while I was away. It just slid, dropped, popped, or materialized (whatever an e-mail does when it arrives) in my "inbox" while I was out. It was not unexpected but still created a jarring sensation in my spirit when I saw it. Funny how small questions and comments grow into larger adventures while you are not paying much attention.


The application is a next step toward an appointment to the 15 member National Pork Board. It is a written application in an electronic sort of way. Fill it out on line. Send it back sort of thing. It is the first concrete step I will have taken to express my interest in an appointment. I think that is what jarred me. Up to now, I have just been asking questions and considering the possibility. Now it is here in my hand. What adventure lies ahead?




Early in my relationship with my wife some 30+ years ago we both remember me saying, "You know, if you marry me, you never know where you are going to end up!" I know now that it was a universally true statement. (Whether she married me or not neither of us, no one for that matter, knows where they will end up.) It was a statement that made our future sound exciting, so we liked it. We remember those words and laugh because our life together has been one adventure after another. We both sense that applying for an appointment to the Pork Board is the start of yet another adventure.






Let me bring you up to speed on just what this is all about.





The National Pork Board is a 15 member board of pork producers that are appointed by the Secretary of Ag to oversee the dollars collected through a mandatory check off. Anyone that sells a pig in the USA contributes financially to the Pork CheckOff. Since contributing to the check off is mandatory, the actions and programs of the board are limited by law, the Pork Act, to things that support all producers. Specifically, actions are limited to education, research, and market development. The board is not allowed to engage in political promotions in support of a candidate/party. The dollars are overseen by the Secretary of Ag through the USDA to ensure compliance with the law.






I have served as a director of the state version of this organization, Ohio Pork Producers Council, and am currently serving on the Animal Welfare Committee of the National Pork Board.


The process of being appointed to the board is not a short or simple one.


Step one is the application I spoke about at the beginning of this blog. This application finds its way to the 7 member nominating committee for review and scoring.






Step two is an in person interview with the nominating committee. This interview will be added to the candidate scoring. The interview includes a video session, photography, and the creation of an individual biography, that will supplement the nominating committee's work by allowing people to put a face and a voice with an application. These will be used in materials distributed to the state delegates at the Pork Forum.






The next step, step three, is caucusing among the various state delegate bodies at the annual meeting of the National Pork Board known as Pork Forum. The challenge for a candidate is to get enough support (votes) from the various state delegates to be one of the top 8 vote getters. Votes are allocated according to the dollars of checkoff collected from various states. Large pork producing states have greater voting power than smaller ones since they contributed more dollars to the Checkoff. There is also a rule that says 12 states must be represented on the board. This is where the scoring done by the nominating committee can be important since state delegates rely on it to inform themselves of a candidate's suitability and qualifications for the board. The higher a person is voted in the ranking, the better, since the Secretary of Ag will pick 5 from this list of 8 to be appointed to seats on the National Pork Board. Traditionally, the top 5 would be picked but the Secretary has been known to do otherwise.




Step four is the waiting game after the Pork Forum vote. Waiting to see which of the 8 the Secretary of Ag chooses to appoint. I imagine this wait can be a month or two. Here is a link to another blog I wrote years ago describing my experience as a delegate involved in the election process. "Pig Farmers Vote for National Pork Board"


Two questions immediately come up, "Why do you want to be appointed?" and  "What qualifications do you have for such an appointment?"


I need to reach back into my personal history to answer both these questions at the same time.


Back in the 1980's I was a student at Iowa State University studying Agricultural Business when I came through a history class that focused on American Agriculture. I remember reading about the efforts of farmers to band together for the common good. It was likely a discussion of the establishment of the local coop as a functioning legal entity that made an impression on me, more than the creation of commodity boards. From that class I realize that joint efforts for the common good can supplement the raw individual strength of the farmer and help sustain a stronger community.


It was during college that I was first elected to a leadership board by my peers. The organization was Inter Varsity Christian Fellowship and it's board was made up entirely of students overseen by an adviser, not unlike NPB in that sense. My major contribution was to transition meeting times from week nights to Friday night. I realized that the audience we were trying to attract to our meetings was generally available on a Friday night. Our members were less inclined to head to the bars and parties on Friday evening than the average student. Attendance dramatically increased when the switch was made. Last I heard the meetings are still on Friday night. An added benefit was the availability of speakers and meeting rooms.



After college, my first position was to manage the livestock operation and 2 employees of our family farm partnership in Ohio, Avalon Farms. My father had died during my college experience. My elder brother, Richard, managed the financial side of the operation.
During this period of my life I learned to work with and lead people senior to me. The two employees I was managing had been significant in my youth as they worked for my father. The challenge I faced as a college graduate, was gaining/keeping their respect of me as a leader when they certainly had superior knowledge and experience at the work we faced on the farm. You learn to swallow your pride, ask questions rather than give commands, negotiate, preposition ideas, man up, and from time to time lead without seeing the way very far in front of you, when faced with this challenge. I owe a huge debt to the training and tolerance I received at the hands of those two men.


During this time I was involved in bringing legal order to a discipleship ministry known as The Salt House near Wittenberg University, a local liberal arts college. The ministry had grown organically around several college students (affecting 50? students on a campus of 1000?) but was faced with a leadership vacuum upon their graduation. I was tasked with setting in place the legal, financial, and leadership structures to insure the ministry's survival. I oversaw the drafting of articles of incorporation, hiring of the first employee, fund raising efforts, and recruiting board members. The ministry lasted for another 10? years under these constructs.


I was accompanying a group of 15? students from this ministry, The Salt House, as an adult chaperone on a mission trip in Honduras when he said/she said accusations of impropriety between our host and a student flared up. Things went from amiable to untenable over night. It fell to my leadership to extricate everyone from that country ASAP. I got criticized. I got praised. I learned the valuable leadership lesson of doing the only reasonable thing possible and letting the chips fall where they may. I may be known as the "mission team leader from Hell" in some circles.



The family business partnership came to an end around 1997, signaling the start of my independent business career. I had 1000acres of cropland, cash, and 100 sows outside on 10 acres of beautiful black soil. I calculated that if I had those sows inside and was a good manager of pigs I could out perform my neighbor and have an edge in the pork industry. By contrast, if I was the best manager of crops in the county and it did not rain, I would have no edge. So I began expanding and moving the sows inside until I had about 600 sows. I sold weaner pigs to neighbors and others on contract. Then came $8 fat hogs and then $8 corn. Somehow I have grown through it all to 25000 wean to finish pigs annually plus the farm land. Working hard and plodding forward were the lesson of these challenges. That and a first hand understanding of the concept of "working capital" and "mortgage debt".




Some time fairly early in this independence I saw the fights with HSUS coming and wanted to be involved. Consequently, when offered, I ran for and won a seat on the Ohio Pork Producers Board of Directors. This was my first experience on a board of this magnitude and with this structure. It was a great learning experience.



(photo credit: Pork.org)

 I found my voice through Operation Main Street (I was one of the original speakers recruited) and through the Pork Leadership Academy. I am grateful to these experiences for the development of many leadership qualities, not the least being how to vote "no", knowing your vote will not carry the day, and then to turn around and support what you voted against.


The most lasting and impactful lesson was the day the executive leadership organized a conference call and announced to the board that in a few hours they would be announcing an agreement (aka the Ohio Agreement) with HSUS on gestation stalls. It is no secret that I was upset at not being consulted as a director. I felt my own executive team did not trust me as a director with the confidential negotiation. The very negotiation that was the reason I had joined the board.
That one hurt!


Another experience came as a member of the committee tasked with writing the pork related sections of the Ohio Livestock Care Standards. This gave me a seat to see the inside workings of how a law gets implemented. I learned I don't have the skill set to be a strong leader in this area, since I am lacking the memory of minutia, legal background, and organizational knowledge needed. But I can summarize and evaluate presentations fairly quickly and with confidence. I can see the various manuvers the players are making and how that will roll down through the years. To that degree I enjoyed the experience.


(photo credit: OFBF.org)




It was during this time that I testified several times as an individual to the Ohio Livestock Care Standards Board in defense of the industry. I intentionally spoke immediately following Wayne Pacelle, taking the microphone while it was still hot from his hand and speaking on behalf of the industry and farmers in general. That was the day HSUS had bussed in several loads of activist and there were few farmers in the room. You learn that farmers like to say, "I would like to tell him/her (fill in anyone they vehemently disagree with) this or that!)" but when faced with an opportunity, they don't show up.


 I remember telling my kids, "I may not win the argument, but it won't be because I did not speak." I learned from that experience that I have the metal to stand in front of a hostile audience and make a coherent presentation.


I have attended several annual meetings of the Animal Ag Alliance as a representative of the National Pork Board. These meetings have opened my eyes to a broader picture of the industries response to threats from the Animal Welfare/Rights organizations. Through case studies and general lectures I have seen and heard how real scenarios play out and how various actions can greatly impact an outcome.


I attended a conference in Washington DC as a representative of the National Pork Board focusing on border security and foreign animal diseases. This meeting gave me a view of the law enforcement community and the challenges they face on a daily basis. I also got to witness first hand the workings of paid industry lobbyist. Both were eye opening. I learned that sometimes you should take names and notes to follow up on items later.


The social media platform has always interested me. I was involved in realigning OPPC's budget to emphasize its social media efforts while on that board. Essentially, we decided that our resources were too limited to have an impact through traditional channels. In addition to cost, we realized that dollars spent on TV and Radio and News print impacted a person one time. It was recognized that with social media our dollars built a following of repeat contacts and generated a point of contact that could be reenergized at any time. In effect our dollars had a shelf life through social media that did not exist in traditional channels.


The interest in social media allowed me to participate in the kick off of the National Pork Board's social media effort #RealPigFarming. As a farmer with hands on experience I can provide fresh and interesting content to assist in driving conversations with online consumers. The conversations open your eyes to the attitudes and thoughts that are in the nonrural marketplace that would otherwise be foreign to me. Social media allows me to reach out of the pig barn into the rest of the world.






For the last 5 years I have served on the National Pork Board's Animal Welfare committee. I have been involved with rewriting the Livestock Care Handbook and revisions of the PQA+ program. I have seen research proposals and the resulting work product. I have helped shape the committee's budget and it's contribution to the Plan of Work. Most recently I am helping review/shape the video training segments for educating producers on the Common Swine Industry Audit. Much of this is less dramatic work but serves a great need in leading the industry both domestically and internationally.


(photo credit: Porkforum.com)




You can see that there is a long distance between where I stand today and actually being a successful candidate for the Pork Board. You can see I have come a long way already on my adventure with the swine industry. I am going to apply and see where the process takes me. It will be an adventure. Wish me luck.


Added thoughts:


You can review my actual application at this link (click here)
You can review my biography questionnaire by (clicking here)
You may comment on my candidacy at this link, please reference "nominating Committee". (contact Nominating Committee)

Thursday, September 15, 2016

On Mergers, Foreign Ownership, Consolidation and Freedom in Agriculture


Smithfield purchased by the Chinese. JBS (Brazilian) buys Swift. Monsanto sold to Bayer (German). Trupointe Cooperative merges with Sunrise Cooperative. John Deere acquires Precision Planting. United States pushes for the Transpacific Partnership trade deal. Penton Media joined to Informa (British). The lists of major realignments in agriculture in recent memory is sizable. "What does an independent family farmer think of all this?" is a question I have been asked by the media and myself.


I have been guilty of just listening, shaking my head, and walking right on. Never stopping to ponder these events and their impact on my life since they seem far off and from a totally different world in scale and structure than the one I live in. I ask myself, "Who has that kind of money? Where would you get it? Why would you spend it if you had it? What does "...for stock, cash, and debt..." mean? Unable to comprehend how these things are done, I default to trying not to care.


Recently, I read an article in the Economist "The Consensus Crumbles" that has given me a framework to hang many thoughts on. The statement that comes back to me time after time is


 "...These trade-offs create a “trilemma”, in Mr Rodrik’s view: societies cannot be globally integrated, completely sovereign and democratic—they can opt for only two of the three. In the late 1990s Mr Rodrik speculated that the sovereignty of nation states would be the item societies chose to discard. Yet it now seems that economic integration may be more vulnerable....".


While I don't propose to understand all that is presented in this article, it has provided a framework with which to examine some of these monumental realignments in a coherent order.


North Korea has tremendous national sovereignty. You don't dare set foot on their turf uninvited. But they have sacrificed international trade completely as a result. Recent News


An EU country can have tremendous trade with countries in the EU but they have surrendered sovereignty and democratic responsiveness to citizens to get it.


I struggle with a country to use as an example where the politicians are acutely responsive to the citizens (strong democracy) but trade and sovereignty are diminished to achieve it. I want to use the United States but hesitate because I don't view our politicians as acutely responsive to the citizens.


How does this play out in my thinking?


When Donald Trump says, "American workers have been getting a bad deal in these trade deals." I hear the word "Deal" in my head because to get more trade we give up something. To make a "deal" you give something to get something.  Most often it seems we give up some of our democratic voice in government to get additional trade, as the courts that rule on disagreements are now international in nature and not US. Take the MCOOL dispute involved with NAFTA for an example. The WTO forced the US to change US laws to comply. The US citizen lost democratic representation.


When I am encouraged to support TPP (Transpacific Partnership) because it will help trade, I have to wonder what the cost will be. I understand that the participants in these big ag realignments need international trade to sustain the companies. They are simply too big to be contained within any one political boundary. I still know instinctively that there is a cost. My trade associations and even the US trade representative side step the issue when asked and just complain about the opponents of Globalism. I know US agriculture needs trade...but we need a sovereign country also.


As Monsanto and Bayer combine I hear the drum beat of consolidation and international trade. Trade we just spoke about but consolidation is the other snare drum of the pair. The number of people that control the technologies of food production (an elite) just got smaller (more elite). When these things are controlled by an elite group that is not elected but hired I grow more nervous of losing my ability to act freely.


When you join an alignment you lose freedom. You will do things according to the alignment protocols/SOPs (standard operating procedures) or you will be punished in some way. The most recent example of this in my world is the Common Swine Industry Audit. While I am told there are safe guards to protect me from this control, I have to wonder, when the audit is written for the packing companies and paid for by the packing companies. This is a red flag warning of how an elite group can control me on my farm.


Even the recent karfuffle around standing for the national anthem hangs on this framework. To protest the National Anthem, a symbol of our national sovereignty, is to weaken us as a nation. It may be raising a democratic voice but it surely is costing the nation something.


The trilemma of trade, democracy, and sovereignty seems to be a useful framework as I ponder these things. What tradeoffs are being made? What trades should be supported? What trades should be rejected? These are the things that this farmer thinks about when I hear about these realignments in agriculture.

Wednesday, May 11, 2016

Who Should I Vote for?

"Who should I vote for?" "Why should I vote?"


The question would not have surprised me except that the men asking were from a place and station in life that would suggest I should have been asking them. Indeed, I was sitting at breakfast with them for just that purpose. I wanted to hear their understanding of various biblical questions of interest to me. But this is the world right now. Everything seems to be upside down and backwards.


At first I thought they were politely humoring me. As the conversation unfolded, I concluded that the question was quite simply an expression of their openly pondering the situation. So what did I say?


My reply was something along these lines though my thinking has surely advanced since that breakfast.


First, I realize that I am not voting for the candidate of my choice. That candidate is no longer in the race. The ideas he represented have not carried the day.


Second, I realize that I am going to vote for someone that, in my opinion, has some enormous flaws. There is no news there. This will not be the first time the country has voted for a known womanizer, liar, political panderer, enter your favorite flaw for either candidate here, and on and on. The candidates in front of us just don't represent my sensibilities in many areas.


Third, we will be voting on the choice that the two candidates present the nation. In the big picture overview, that appears to me to be between the politically connected, establishment mover and shaker, and a relatively untrained and untested (politically speaking) outsider that does not play by the established rules. In short, do we want to keep doing things the way we always have or are we, as a nation, ready to try and do things differently. The old adage, "If you keep doing the same thing the same way, why are you surprised you did not get a different result" comes to mind. The different way is wrought with peril since it is untested and the rules are not defined yet. Can the Constitution hold this new approach between the rails? Brad Thor seems to see those risk with some clarity thou I think he understates the arguments against Hillary and the braking power that congress can exert if they will. click here for Brad Thor link....... click here for thoughts on Mrs. Clinton's threats


Fourth, I will vote. I have been given an opportunity to help answer this question by the grace of God and the sacrifices of men and women before me. I will vote. It may not be the question I want to be helping decide but it is the question that is set before us. I can make a decision. It is my duty to make a decision. If I have learned anything over the years, "not making a decision" is still "making a decision". Here is a vision of what my voting may look like (courtesy of Third Rock from the Sun) you must vote


Fifth, I am not voting for a person. I don't much care for either. You will not KNOW the true person your vote is attached to, just the image that has been manufactured for you by others.


I will be voting for a bigger picture and be praying that the Lord's will should prevail. I have full confidence in my God's ability to bring about that which He wants. I do not propose to know what that is except that as I read scripture in every case the question can be asked, "Was Jesus/God glorified?" click here for an article on this thinking




There are some other points/questions that I ponder as I consider the situation;


- has the nation decided "that there is no one righteous..." and therefore stopped looking for that in a leader?


- has the nation decided that if there is no condemnation/judgement on evil doers then why worry about condemning/judging politicians at the polls for their wickedness?


- the Lord does not talk of building an earthly kingdom (though I fully support the idea that America has benefited from the Lord's great blessings and is an exceptional place in that regard) but rather He is focused on the eternal and ushering souls into that kingdom. Elections need to be viewed against that back drop.


- Do words have no fixed meaning any more? You can't really trust any thing you are told so why demand honesty from a candidate? Look at food advertising and tell me which words really have meaning attached to them. Is politics any different?


Thank you for considering these views with me.

Monday, August 10, 2015

Iran nukes and Planned Parenthood an open letter to Congress

I am a simple hog farmer. A tender of pigs. I am not well educated in things of politics. I become confused easily by the hesitations and excitements of some matters of national importance. I would like to ask those in positions of authority a couple questions. The answers seem simple to me, but as I have said, I am a simple tender of pigs.


Dear Sir or Madame:


If the question before you for debate was, "Should we take $500 million from the national treasury over the next year and use it for a military adventure that will with certainty cost something like 3000 soldier lives (not wounded but dead) each DAY?", would you vote for it? How dire would the national situation be to compel you to vote for such an action? I expect no one would support such a motion.


How then do you support the use of a similar amount of money in support of Planned Parenthood exacting this type of cost on the future greatness of America's youth? Please don't confuse me and yourself with debates about all sorts of what ifs and wherefores. I am a simple man and know beyond the shadow of doubt that without these abortions America would be 3000 people a day greater in number and richer in spirit.


Likewise, how do you support the establishment of a relationship with Iran that will surely put vastly more than $500 million a year in their national treasury. Do you not know that Iran uses money to ship terror/death all over the world. Will they be able to achieve 3000 lives a day for a year before we are forced to respond?


How is it that Iran needs "peaceful" nuclear programs (that means nuclear electric plants I suppose)? They sit on an enormous oil field fully capable of powering any domestic energy needs they might have. But that is a side note.


How is it that you, my elected authority, seem to be taking time to consider passing either of these two proposals that will with certainty cost this nation the hope of our youth if not much more?


To a simple man it makes no sense.


Sincerely:


Charles Wildman

Tuesday, May 20, 2014

Home Away from Home

My mother, Margaret Wildman, pasted away around Thanksgiving time a year and a half ago. I inherited many things, but the one of interest in today's discussion is her conversion van.

1994 Dodge Pleasureway with 112,000 miles

If ever there was a vehicle that was only driven "By a little old lady", this is it. There are a couple scuff marks on the right side to prove it. Using your mirrors gets harder at some point in your life.




Mom traveled at a slow pace. Moving from place to place as she felt inclined. She met many people and saw those things that interested her along the way.

You can see a lot through a windshield
both seats will reverse for seating


This home away from home provided a kitchen with conveniences. Microwave, refrigerator (this is a standard dorm refrigerator since the gas convertible one died), sink, propane cooktop, hot water, and various storage options, all came with the deal.







The rear area was for sleeping and dining. The table and desk box can lay down between the benches to form a base for the back rests to lay on, making a queen size sleeping area.





The RV is equipped with propane hot water, propane furnace, a refrigerator (originally an electric/propane refrigerator), sewer and holding tanks, fresh water both from a hook up or internal tank, and a cable TV access point.

controls for generator, water pump, holding tanks, co/smoke detector


furnace vent

storage for electric cord

30 amp 120 volt

propane tank


Not sure why fresh water hook up and sewer hose storage are side by side


The bathroom and shower are the same physical space and would seem sort of tight. Not the high point of the tour but handy at certain times.





To me, the air conditioner is one of the nice things about this arrangement. At the end of a long day, I know I can sleep where it is cool. I find that comforting.


I hope this gives you the basic idea of what my mother's home away from home was like. What questions do you have?

I can be reached at Wildman.charles@gmail.com or at 937-462-7082 by txt or voicemail.

Thanks for your interest.

Saturday, May 17, 2014

Get in the Basement, NOW!

The farmer's I know are a tough and resilient lot, not given to lengthy speeches, so when they utter a command like, "Get in the basement, NOW!" it is the wise person that obeys. My neighbor's family undoubtedly heard something similar the other afternoon, all obeyed, and all were survived a direct hit from a tornado.

the scene two days later
This is the scene two days later when I arrived to help in the clean up. I was dumbfounded by the destruction and the intense activity involved in the cleanup. It touches my emotions to see a community marshal so many resources in such a short period of time to help a neighbor in need.
I don't know who, but it was obvious that someone that knew how to organize people was leading the cleanup effort.

A food tent was established

A parking area was cleaned and established

Heavy equipment and many hands were hard at it
I observed no sign of law enforcement to maintain order. No one obviously directing traffic. No one driving by to watch. No one (except me) taking pictures. Just a beehive of people doing stuff. If anyone were to be caught looting they are to be pitied among men.

This was a farmstead two days ago

71 years it took to build

One moment to destroy
I noticed that everything a man had built over a lifetime was gone, but the land that has sustained him remains. How fleeting is the work of our hands.


Skill and training are needed to remove grain from damaged structures safely

shinny grain bins are part of a farms beauty and pride

a year's worth of work is stored inside
This is not how you are suppose to move a "wet holding" bin


Trucks, power, cranes, driveways, it all came together



 
Wonder how that got there?
As I spoke with the two farmer's that call this sight "home", two generations working together, I was struck by their gentle, humble, and peaceful recognition that life goes on.

The verse in Ecclesiastes 3 comes to mind "There is a time for everything, and a season for every activity under heaven: a time to be born and a time to die, a time to plant and a time to uproot,......I know that there is nothing better for men than to be happy and do good while they live. That every man may eat and drink, an find satisfaction in all his toil-this is the gift of God. .....".

There is also the story of how Job responded to the devastation that befell his family and property, a wealthy man wiped out in a single day, Job 1:20 "...Then he fell to the ground in worship and said, "Naked I came from my mother's womb and naked I will depart. The Lord gave and the Lord has taken away; may the name of the Lord be praised."

These are not men to preach scripture to you, or lecture it in the streets, but they communicated their deep faith and understanding of life simply in their living and fortitude. The crowd that showed up in their time of need is testimony to how clearly they have lived among their neighbors. This is the stuff that makes a farm community and makes me proud to be a part of it.


On behalf of the families struck by this disaster I want to say "Thank you!" to the community that showed up helped and cared. It is this acting together that makes a person feel safe, secure, and at home. Thank you to everyone.



Tuesday, May 13, 2014

Quick notes from Animal Ag Alliance Stakeholder Summit


Cracking the Millennial Code:

The Animal Ag Alliance hosted its annual conference in DC last week. Click for more information.

Honesty drives me to point out that the only part of the code I was interested in cracking is “how do we get money out of their pockets?” If not for that issue there would have been no conference, unless it was the secondary “How do we get them to vote for us?” or "How do I communicate affectively with this group?"
A quick glance at the list of speakers will show you that there were a lot of experienced and talented people presenting their ideas. I had to work hard to keep up. Let alone understand the importance of what I was hearing. For a taste of what the conference was like here is a link to a session from Panera Bread

The take home points for me were something like this and amount to little more than quick notes and personal thoughts:
Millennials are hard to define.

Millennials are an extension of the “me” generation in that they “want it now, the way they want it, with good quality, and a low price”. Which makes you pause and think when you realize how many choices there are for entertainment, news, information, social groups, and so forth, all the way down to personalized coupons at the checkout register.  My thought was, "And our government is trying to give us a “one size fits all” health care system and tax code. Politics aside, can that possibly have any staying power in our society?" I want to be treated as an individual, not a group.

Millennials were defined by age but the working definition at the conference seemed to be,  "those people that are living highly connected, social media lives."

Millenials shy away from long term relationships/commitments (from marriage to phone contracts) since they have seen and been hurt by so many in the past.

Millennials want transparency as a substitute for honesty and trust. Their life experience has taught them not to trust anyone because no one is honest. Broken homes. Broken marriages. Government lies. Depravity in the church. Schools that don’t teach but indoctrinate. Scientific manipulations. A press full of propaganda and not news. Etc.  So if they don’t see it themselves or at least get it from a friend, they doubt it. They are skeptics first. It is a really sad commentary on the failures of society’s institutions. All of them.

Millennials want a company to be about more than “making money”. They are highly sensitive to the ability for a company to make money by ignoring the environmental costs of their endeavor (exploiting the environment) or exploiting workers, so they want to know the company has that cost built into its equation somehow. This can be through environmental reclaimation (planting trees comes to mind) or proving they don’t pollute (green companies) in the first place to auditing of worker conditions in developing countries.

If a company is profitable, Millennials will expect it to be socially conscientious with those profits and give back/pay it forward to society in some public way. This is tough for those of us who think of charity and good works as a private matter. My thought is that one should not do your good works out in the public eye to be praised by man but should do them so your heavenly Father alone is aware of them. Millenials aren’t trusting, and secrecy is not part of their value system, so deeds done in secret/private don’t get a company anything. So start a fund, start a campaign, stand for something, start a hashtag, change your profile picture.

The crisis management exercise pointed out that companies are being judged constantly by the mob that is millenials. The contrast between what the communications department knew needed to be done to protect the company’s image/brand/value (communicate and be transparent) to fend off the judgment of the millennial mob and what the legal department wanted to do to protect the company from the trial by jury that was obviously coming, could not have been clearer. One says “if you don’t tell your story someone else will”, the other says “anything you say, can and will be used against you in a court of law” so stop communicating/talking.

Sustainability fits in here somehow.

They are cynics until you question/challenge their reality then you are evil and must be destroyed. Perception is reality to them and reality is not welcome.

The conference had too much information for me to assemble and process at one time into much more than the notes listed above. I hope that others who were there or watching on line may comment and post links that expand these thoughts. As a pig farmer, my mind struggled to follow some of these very good and well educated and trained speakers. I am trained to observe animals with my eyes, ears, and nose more than to listen and ponder big ideas, but exercise builds strength, so I appreciate the experience and exposure to the new ideas.